Author: Don Muret

The Stones and the Shield Team Up

Posted by | Jul 31, 2019 | , ,

Co-branded merchandise partnership is most extensive of its kind for NFL The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current No Filter tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal Music Group, signed a short-term deal with the NFL to sell co-branded tour T-shirts and fashion football jerseys. The tour includes stops at 13 NFL stadiums this summer, and the merchandise will carry the official marks and colors of teams in each of those markets as well as the Stones’ iconic lips-and-tongue logo.  Both items are available at retail stands inside the stadiums and merchandise trailers outside the venues, plus the Rolling Stones store on the band’s official e-commerce site. The agreement extends to… Continue Reading The Stones and the Shield Team Up

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Delaware North partners in Swing Suite projects

Delaware North partners in Swing Suite projects

Posted by | Jul 23, 2019 | ,

Delaware North will run new Topgolf Swing Suite locations in Atlanta, Boston and Green Bay, Wis. Shown is a Swing Suite simulator that opened in Atlanta’s State Farm Arena last year. (Courtesy Atlanta Hawks) Company looks for foothold in developments near venues Delaware North has partnered with Topgolf to open multiple Swing Suite simulators in Atlanta, Boston and Green Bay, Wis., all part of mixed-use developments tied to sports venues in those markets. Sportservice, the company’s sports concessions group, will run the locations — at The Battery Atlanta, Titletown in Green Bay, and the Hub on Causeway in Boston  — said Jerry Jacobs Jr., Delaware North’s co-chief executive officer. The Hub on Causeway surrounds TD Garden, the Boston arena where the NHL’s Bruins and NBA’s Celtics play. Delaware North is a developer and the operator of the development; it also owns and operates TD Garden and owns the Bruins. Topgolf Swing… Continue Reading Delaware North partners in Swing Suite projects

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New Premium at Top of Wells Fargo Center

New Premium at Top of Wells Fargo Center

Posted by | Jul 18, 2019 | , ,

Comcast Spectacor is selling seats on Revolutionary Row, shown in a rendering, for roughly $5,000 apiece. Tickets to all Philadelphia Flyers and 76ers home games are included. (Courtesy Comcast Spectacor) Revolutionary Row, Liberty Lofts will replace high-up suites Wells Fargo Center officials are revamping the arena’s upper deck to feature Revolutionary Row, a new premium seat product sold as a combination ticket for fans of the NHL’s Philadelphia Flyers and the NBA’s 76ers for the coming season. The retrofit on Level 7, known as the balcony level, is tied to 280 seats that were previously front-row locations in suites at the top of the building. Wells Fargo Center had 26 of those suites when it opened in 1996. It was among the last big league arenas to position suites at the top of the highest level.  Over time, those units became a “distressed product” and often went unsold, said officials… Continue Reading New Premium at Top of Wells Fargo Center

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Benihana a Sharp Addition in KC

Benihana a Sharp Addition in KC

Posted by | Jul 11, 2019 | , ,

The Benihana/RA Sushi stand opened at Sprint Center in March. (Courtesy Sprint Center). Sprint Center to bring successful stand’s sushi rolls to suites A new Benihana concession stand has filled a void at Kansas City, Mo.’s Sprint Center, resulting in plans to expand some menu items to the suite catering operation, said officials with arena operator AEG Facilities. Earlier this year, AEG signed a sponsorship with the 55-year-old Japanese restaurant chain to bring the Benihana brand to both 12-year-old Sprint Center and to Dignity Health Sports Park in Carson, Calif., home of Major League Soccer’s LA Galaxy. A third Benihana concession stand is at Yankee Stadium, where Legends runs the food at the home of Major League Baseball’s New York Yankees. New for the 2019 season, it’s situated at Section 127B along the third base line. In Kansas City, the Benihana deal is a three-year agreement with a total value… Continue Reading Benihana a Sharp Addition in KC

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Million-Dollar Naming Rights for Esports?

Million-Dollar Naming Rights for Esports?

Posted by | Jul 11, 2019 | , , ,

 A rendering shows the interior of Fusion Arena, expected to be open in Philadelphia in early 2021. (Courtesy Comcast Spectacor) Comcast Spectacor seeks seven figures annually for Fusion Arena deal Spectra officials are marketing a 10-year naming-rights deal with annual value in the low seven figures for Fusion Arena, a 3,500-seat esports facility to be built in Philadelphia and the first of its kind to be constructed from the ground up in the U.S. Ten brands are interested in naming rights, covering both local and national firms in esports technology and other categories, said Bryan Furey, senior vice president of partnerships for Spectra, the facility management services group owned by Comcast Spectacor. “Our goal is to have a deal done by the end of this year,” Furey said. He would not identify any of the brands he said were showing interest in the deal.  The financial terms proposed by… Continue Reading Million-Dollar Naming Rights for Esports?

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