Author: Sarah Pittman

ArenaNetwork Preps for Reentry

Colonial Life Arena in Columbia, S.C., is on ArenaNetwork’s roster of venues. (Courtesy Colonial Life Arena) Marketing task force focuses on message it will take to the public While it is uncertain when touring in North America will be able to safely resume, ArenaNetwork and TheaterNetwork have begun prepping for an eventual reopening of venues by hosting virtual meetings to share ideas and strategies for best marketing practices. ArenaNetwork’s Natalie Caplan, vice president of entertainment, and Denise Gonzales, director of entertainment, hosted a virtual meeting of top marketing professionals at member venues April 8, with plans for the marketing task force to continuing virtually meeting on a regular basis as the live entertainment industry navigates the pandemic crisis. “We know there is a lot of bad news out there today about COVID-19. We wanted our member venues to focus on how we will get the message out, when the time […]

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Company Pivots to Make a Difference

Firms making products to fight COVID-19 include VenuesNow printer COVID-19 bans on gatherings and shelter-in-place orders have affected the livelihood of not only musicians but also a myriad of industry professionals and businesses whose work intersects with live events. One such company is Fresno, Calif.-based commercial printer Dumont Printing, which is helping to make up for the loss of event-related business by repurposing its equipment to make medical face shields for the health care industry. With events on hold, Dumont Printing owner Susan Moore estimates the company is “probably down to 25%” of what it was printing, including continuing to print some newsletters and social distancing graphics, along with VenuesNow and Pollstar magazines. “We’re trying to pivot!” Moore said. “A friend of mine at Calagaz Printing in Mobile, Ala., called, saying he had a new challenge for me. He felt like I could step up to it because I had […]

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