July 20, 2021
Virginia Beach, VA
Job Type


IMGoing is looking for a Marketing Manager for the region’s best live entertainment company.  The ideal candidate will have experience with live music, event or festival specific Marketing.



  • Create and manage the day-to-day operation of the marketing plan and calendar for Portsmouth Pavilion and Beach Events

  • Solicit and hire and manage any outside marketing agencies who will handle specific marketing efforts

  • Manage the development of needed creative assets with Graphic Designer/s

  • Negotiate and manage the ad buys with TV, Radio and Web for IMGoing

  • Manage and fulfill sponsorship and talent ad inclusion as outlined in executed agreements.

  • Participate in all marketing strategies with agencies which can include and is not limited to identifying in-kind partnerships

  • Continue to identify and create ways to support the efforts of IMGoing through flexible marketing strategies.

  • Write copy and scripts for print, radio, and TV

  • Manage design and distribution, through a street team, of event posters throughout the oceanfront and in Portsmouth.

  • Manage web hosting and maintenance

  • Check website content for needed updates (sponsor logos, event data, and entertainment schedules)

  • Write and send E-blasts

  • Manage newsletter development and distribution

  • Website data input

  • Monitoring marketing pieces to ensure inclusion of sponsor elements

  • Create and Implement social media strategy

  • Assist with creating and completing all assets, such as videos, ads, website changes, needed for selling tickets & sponsorships

  • Collect available analytics and create after action marketing reports for various stakeholders to include sponsors at Portsmouth Pavilion and Beach Events

  • Maintain and manage budgets associated with Marketing for IMGoing

  • Provide any and all necessary documentation to the Finance department and adhere to all stated policy and procedures with execution of the budget.

  • Manage seasonal interns in the department

  • Coordinate the beach events marketing efforts with the CVB.

  • Attend any city meetings to represent IMG Marketing Efforts across all programs.

  • Maintain open lines of communication with the City of Virginia Beach Visitors Center.

  • Oversee and manage the Public Relations messaging across all programs.


  • Exceptional organizational skills and attention to detail

  • Must be able to manage and execute multiple projects simultaneously

  • Time Management Skills – ability to successfully manage multiple tasks in various stages of planning at the same time and to prioritize work to achieve maximum productivity

  • Communications Skills – ability to communicate with a variety of personalities across a multitude of departments and in a professional and appropriate manner

  • Problem-Solving Skills – ability to find creative and resourceful solutions to challenges the ability to work with multiple demands and high expectation

  • Ability to complete timely response to emails, voicemails and requests and follow through to multiple simultaneous requests.

  • Able to work long hours with an intense work pace

  • Computer/technology skills – high-level computer literacy, proficient in excel, word, pages, power point, keynote, Microsoft Suite, Google Suite in Adobe Creative Suite, preferred

  • Bachelor’s degree (B.A.) in a related field and/or a minimum of four (4) years of relevant experience in a related field



  • Full Time Salary (based on experience)

  • Full benefits including medical, dental and vision

  • 401K after one year


About IMGoing:

IMGoing is a live event entertainment company that produces concerts and events throughout the state of Virginia. IMGoing has operated the Atlantic Union Bank Pavilion (Portsmouth, Virginia) since 2005; and the Resort Management Agreement for Virginia Beach since 2009. IMGoing has produced events at most of the larger venues in the State including the Altria Theater and Carpenter Theatre. In addition to the nationally touring artists and festivals it has produced, IMGoing has produced many community and Military events. Its Live! On Atlantic program for the City of Virginia Beach produces over 500 events annually. No matter the size of the events, IMG’s team of highly experienced professionals is up to the task. The company is based in Virginia Beach.

Interested in this position please send cover letter and resume to [email protected]

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