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Chief brand officer
World Wrestling Entertainment
Stephanie McMahon’s reign as WWE’s chief brand officer should stand longer than her colleagues holding title belts.
McMahon, the daughter of company founder and chairman Vince McMahon, was instrumental in WWE signing recent television deals with Fox and NBCU that more than triple its previous rights agreement.
From a competition standpoint, she’s most proud of the advances women have made in the ranks of WWE.
“Our women went from secondary-type characters, performing in some cases for 30 seconds on a three-hour show, to becoming the main event of (2019) WrestleMania, in front of a capacity crowd of 82,000-plus fans at MetLife Stadium,” McMahon said.
Evolution, the first WWE women’s pay-per-view event, was another highlight, she said. The event, which took place last October at NYCB Live: Nassau Veterans Memorial Coliseum, trended worldwide on social media for about three hours during NFL “Sunday Night Football” and Game 5 of the World Series.
Moving ahead, McMahon is paying close attention to new technologies in-venue, “whether it’s 5G, augmented reality or holograms, whatever provides the best experience to overdeliver to our audience.”