Savannah Venue Becomes Enmarket Arena
Enmarket, a chain of convenience stores in the Southeast, has signed a naming rights deal for the new arena in Savannah, Georgia.
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Category: Branding & Sponsorships
Footprint Buys Naming Rights to Phoenix Suns Arena
The Phoenix Suns have entered a naming rights partnership for their arena with Gilbert, Arizona-based Footprint.
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Cannabis Outfit Lume Plants Flag at DTE Energy Music Theatre
Lume Cannabis Co. has partnered with 313 Presents to become the exclusive cannabis brand of 313’s 15,000-seat DTE Energy Music Theatre in Clarkson, Michigan.
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Ericsson Globe Renamed Avicii Arena
Stockholm’s Ericsson Globe is being renamed Avicii Arena as part of a plan to prevent mental illness.
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Brown Distributing Is Second Moody Center Founding Partner
Brown Distributing will have naming rights to a terrace on the arena’s west side, shown in a...
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SDCCU In Talks for New Stadium’s Name
San Diego County Credit Union is in talks with San Diego State University for naming rights to its new 35,000-seat football stadium, sources say.
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PayPal Puts Name on Earthquakes’ Stadium
PayPal is putting its name on the San Jose Earthquakes’ stadium through a 10-year deal announced Monday.
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LAFC Part of Crowded MLS Naming Rights Field
The active naming rights market in Major League Soccer extends to LAFC, which is in search of a new brand to put its name on Banc of California Stadium.
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MLS Sponsorships Keep Knapple Hustling
Sacramento will begin MLS play in its new stadium, shown in a rendering, in 2023. (HNTB) Elevate exec selling naming rights for four stadiums, three of them new Naming rights expert Jeff Knapple is going through one of the busiest stretches of his 30-plus years in sports marketing, due in large part to the explosion in Major League Soccer stadium developments. Seven new MLS stadiums are set to open over the next five years, and Knapple, chief partnership officer for Elevate Sports Ventures, is selling naming rights for three of them: Inter Miami CF, Sacramento Republic and St. Louis City SC. In addition, Elevate is selling naming rights for the San Jose Earthquakes’ 5-year-old venue. The 18,000-seat building opened as Avaya Stadium in March 2015 before the technology firm filed for bankruptcy two years later and its name was removed from the building. It’s currently called Earthquakes Stadium. Knapple believes […]
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Hard Rock Sponsors ‘Play On’ Concert
Hard Rock International has taken to market a platinum-level sponsorship for “Play On: Celebrating the Power of Music to Make Change.”
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Brewers Prepare American Family Field
The Milwaukee Brewers are transitioning to American Family Field, the new name for their 20-year-old stadium that takes effect Jan. 1.
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Hot Spot for Naming Rights Possibilities
NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s stadium. (Getty Images) In LA, marketers are shopping deals for LAFC’s home, Forum and Clippers’ planned arena The naming rights market is busy in Los Angeles, where three venues are searching for deals. MLS franchise LAFC is looking for a new naming rights partner after Banc of California announced in May that it was terminating its stadium agreement two years into its deal. The bank remains LAFC’s official banking partner. Legends, which brokered Banc of California’s 15-year, $100 million deal, is filling the role again on behalf of LAFC. Across town, CAA Sports is consulting for the NBA’s Los Angeles Clippers to sell naming rights for their prospective arena and the Forum, which Clippers owner Steve Ballmer acquired earlier this year from The Madison Square Garden Co. Come 2024, the year the Clippers […]
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