Category: Branding & Sponsorships

Hot Spot for Naming Rights Possibilities

NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s stadium. (Getty Images) In LA, marketers are shopping deals for LAFC’s home, Forum and Clippers’ planned arena The naming rights market is busy in Los Angeles, where three venues are searching for deals.  MLS franchise LAFC is looking for a new naming rights partner after Banc of California announced in May that it was terminating its stadium agreement two years into its deal. The bank remains LAFC’s official banking partner. Legends, which brokered Banc of California’s 15-year, $100 million deal, is filling the role again on behalf of LAFC.  Across town, CAA Sports is consulting for the NBA’s Los Angeles Clippers to sell naming rights for their prospective arena and the Forum, which Clippers owner Steve Ballmer acquired earlier this year from The Madison Square Garden Co. Come 2024, the year the Clippers […]

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Elevate Adds Chris Allphin From Van Wagner

Elevate Sports Ventures added sales executive Chris Allphin, who joins the agency as executive vice president after spending 20 years with AEG, Wasserman and Van Wagner Sports & Entertainment.

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SoFi Stadium Preps for Second Wave of Sponsors

SoFi Stadium expects more sponsor deals to be signed as the teams settle in and find other spaces to package, the Rams’ Kevin Demoff and the Chargers’ A.G. Spanos said.

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First Dance With Mary Jane

Dustin Moore, head of strategy for Embarc, a cannabis events and retail company, said he expects the business will become increasingly legitimate at sporting and music events in the next five to 10 years.

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New Naming-Rights Candidates Emerge

The naming-rights space could emerge from the COVID-19 pandemic with tech-driven mobile delivery services putting themselves in a greater position to place their names on arenas and stadiums, consultants said.

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Geography, Not Sponsor, Has Naming Rights in Wichita

WICHITA THIRD BASE LINEMAN: Club seating sits on the third base side of Riverfront Stadium in Wichita, Kan. (Courtesy DLR Group) ‘It’s part of a grander vision,’ Wind Surge owner says The new $75 million minor league ballpark in Wichita will open without a naming-rights partner. Given the COVID-19 crisis, it’s a tough call as to exactly when its doors will open after things get back to normal across the country. For now, Riverfront Stadium is the official name for the home of the Wichita Wind Surge, the Miami Marlins’ Triple-A affiliate. Wichita city officials say the current name remains a “placeholder” until a naming-rights deal is signed, according to a story on kansas.com. Lou Schwechheimer, the team’s managing general partner, offered a different take of the situation. “We decided to make it Riverfront Stadium because it’s part of a grander vision, creating a baseball and entertainment village,” Schwechheimer said. […]

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