Category: Branding & Sponsorships
Elevate Adds Chris Allphin From Van Wagner
Elevate Sports Ventures added sales executive Chris Allphin, who joins the agency as executive vice president after spending 20 years with AEG, Wasserman and Van Wagner Sports & Entertainment.
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SoFi Stadium Preps for Second Wave of Sponsors
SoFi Stadium expects more sponsor deals to be signed as the teams settle in and find other spaces to package, the Rams’ Kevin Demoff and the Chargers’ A.G. Spanos said.
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CAA Sports Selling Forum Naming Rights
CAA Sports is looking for a naming rights partner for the Forum, which Los Angeles Clippers owner Steve Ballmer bought for $400 million earlier this year.
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First Dance With Mary Jane
Dustin Moore, head of strategy for Embarc, a cannabis events and retail company, said he expects the business will become increasingly legitimate at sporting and music events in the next five to 10 years.
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New Naming-Rights Candidates Emerge
The naming-rights space could emerge from the COVID-19 pandemic with tech-driven mobile delivery services putting themselves in a greater position to place their names on arenas and stadiums, consultants said.
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Geography, Not Sponsor, Has Naming Rights in Wichita
WICHITA THIRD BASE LINEMAN: Club seating sits on the third base side of Riverfront Stadium in...
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Real Madrid Signs IMG for Virtual Ad Sales
Santiago Bernabéu Stadium before Real Madrid’s UEFA Champions League game against Borussia...
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SoFi Stadium Partners with Pechanga Resort Casino
A rendering shows the field-level club that Pechanga Resort Casino will sponsor at SoFi Stadium in...
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Naming-Rights Extension Includes New VIP Lounge
The 200-capacity club, shown in a rendering, is part of arena renovations. (Courtesy BancorpSouth...
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Name Check: Live Nation’s Amphitheater Strategy
SOUND OF MONEY: Huntington Bank has naming rights for Live Nation’s Chicago amphitheater....
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For Chase Center, Five-Star Branding
Infinite Scale’s roof sign for Chase Center in San Francisco is the biggest that it has...
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Quantifying LeBron James’ Lucrative Reach
The Lakers finished tops in the NBA in media exposure last season, according to GumGum...
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