Naming-Rights Extension Includes New VIP Lounge
The 200-capacity club, shown in a rendering, is part of arena renovations. (Courtesy BancorpSouth...
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Category: Branding & Sponsorships
Name Check: Live Nation’s Amphitheater Strategy
SOUND OF MONEY: Huntington Bank has naming rights for Live Nation’s Chicago amphitheater....
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For Chase Center, Five-Star Branding
Infinite Scale's roof sign for Chase Center in San Francisco is the biggest that it has designed....
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Quantifying LeBron James’ Lucrative Reach
The Lakers finished tops in the NBA in media exposure last season, according to GumGum...
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Million-Dollar Naming Rights for Esports?
A rendering shows the interior of Fusion Arena, expected to be open in Philadelphia in early...
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Citizens Business Bank Arena Now Toyota Arena
Toyota Arena replaces Citizens Business Bank Arena. (Courtesy Toyota Arena) Ontario, Calif., venue...
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Sources: SoFi Putting Name on Inglewood Stadium
The stadium at the Los Angeles Stadium and Entertainment District, shown under construction...
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Dignity Health Sports Park: Healthy Restart
Zlatan Ibrahimović celebrates his first goal as a member of the Galaxy at home vs. Los Angeles FC...
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For Ballparks, Market’s Right for Naming Rights
A rendering shows the Seattle Mariners’ ballpark once new signs and lighting have been installed....
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Giants’ Ballpark Is Now Oracle Park
New 20-year naming-rights deal could be worth up to $400M, some speculate
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