Category: Branding & Sponsorships
First Dance With Mary Jane
Dustin Moore, head of strategy for Embarc, a cannabis events and retail company, said he expects the business will become increasingly legitimate at sporting and music events in the next five to 10 years.
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New Naming-Rights Candidates Emerge
The naming-rights space could emerge from the COVID-19 pandemic with tech-driven mobile delivery services putting themselves in a greater position to place their names on arenas and stadiums, consultants said.
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Geography, Not Sponsor, Has Naming Rights in Wichita
WICHITA THIRD BASE LINEMAN: Club seating sits on the third base side of Riverfront Stadium in...
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Real Madrid Signs IMG for Virtual Ad Sales
Santiago Bernabéu Stadium before Real Madrid's UEFA Champions League game against Borussia...
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SoFi Stadium Partners with Pechanga Resort Casino
A rendering shows the field-level club that Pechanga Resort Casino will sponsor at SoFi Stadium in...
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Naming-Rights Extension Includes New VIP Lounge
The 200-capacity club, shown in a rendering, is part of arena renovations. (Courtesy BancorpSouth...
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Name Check: Live Nation’s Amphitheater Strategy
SOUND OF MONEY: Huntington Bank has naming rights for Live Nation’s Chicago amphitheater....
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For Chase Center, Five-Star Branding
Infinite Scale's roof sign for Chase Center in San Francisco is the biggest that it has designed....
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Quantifying LeBron James’ Lucrative Reach
The Lakers finished tops in the NBA in media exposure last season, according to GumGum...
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Million-Dollar Naming Rights for Esports?
A rendering shows the interior of Fusion Arena, expected to be open in Philadelphia in early...
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Citizens Business Bank Arena Now Toyota Arena
Toyota Arena replaces Citizens Business Bank Arena. (Courtesy Toyota Arena) Ontario, Calif., venue...
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Sources: SoFi Putting Name on Inglewood Stadium
The stadium at the Los Angeles Stadium and Entertainment District, shown under construction...
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This Month’s VenuesNow
Upcoming Industry Events
Reeperbahn Conference
MAMA Convention
