PayPal Puts Name on Earthquakes’ Stadium
PayPal is putting its name on the San Jose Earthquakes’ stadium through a 10-year deal announced Monday.
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Category: Branding & Sponsorships
LAFC Part of Crowded MLS Naming Rights Field
The active naming rights market in Major League Soccer extends to LAFC, which is in search of a new brand to put its name on Banc of California Stadium.
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MLS Sponsorships Keep Knapple Hustling
Sacramento will begin MLS play in its new stadium, shown in a rendering, in 2023. (HNTB) Elevate...
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Hard Rock Sponsors ‘Play On’ Concert
Hard Rock International has taken to market a platinum-level sponsorship for “Play On: Celebrating the Power of Music to Make Change.”
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Brewers Prepare American Family Field
The Milwaukee Brewers are transitioning to American Family Field, the new name for their 20-year-old stadium that takes effect Jan. 1.
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Hot Spot for Naming Rights Possibilities
NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s stadium. (Getty Images) In LA, marketers are shopping deals for LAFC’s home, Forum and Clippers’ planned arena The naming rights market is busy in Los Angeles, where three venues are searching for deals. MLS franchise LAFC is looking for a new naming rights partner after Banc of California announced in May that it was terminating its stadium agreement two years into its deal. The bank remains LAFC’s official banking partner. Legends, which brokered Banc of California’s 15-year, $100 million deal, is filling the role again on behalf of LAFC. Across town, CAA Sports is consulting for the NBA’s Los Angeles Clippers to sell naming rights for their prospective arena and the Forum, which Clippers owner Steve Ballmer acquired earlier this year from The Madison Square Garden Co. Come 2024, the year the Clippers […]
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Elevate Adds Chris Allphin From Van Wagner
Elevate Sports Ventures added sales executive Chris Allphin, who joins the agency as executive vice president after spending 20 years with AEG, Wasserman and Van Wagner Sports & Entertainment.
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SoFi Stadium Preps for Second Wave of Sponsors
SoFi Stadium expects more sponsor deals to be signed as the teams settle in and find other spaces to package, the Rams’ Kevin Demoff and the Chargers’ A.G. Spanos said.
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CAA Sports Selling Forum Naming Rights
CAA Sports is looking for a naming rights partner for the Forum, which Los Angeles Clippers owner Steve Ballmer bought for $400 million earlier this year.
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First Dance With Mary Jane
Dustin Moore, head of strategy for Embarc, a cannabis events and retail company, said he expects the business will become increasingly legitimate at sporting and music events in the next five to 10 years.
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New Naming-Rights Candidates Emerge
The naming-rights space could emerge from the COVID-19 pandemic with tech-driven mobile delivery services putting themselves in a greater position to place their names on arenas and stadiums, consultants said.
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Geography, Not Sponsor, Has Naming Rights in Wichita
WICHITA THIRD BASE LINEMAN: Club seating sits on the third base side of Riverfront Stadium in Wichita, Kan. (Courtesy DLR Group) ‘It’s part of a grander vision,’ Wind Surge owner says The new $75 million minor league ballpark in Wichita will open without a naming-rights partner. Given the COVID-19 crisis, it’s a tough call as to exactly when its doors will open after things get back to normal across the country. For now, Riverfront Stadium is the official name for the home of the Wichita Wind Surge, the Miami Marlins’ Triple-A affiliate. Wichita city officials say the current name remains a “placeholder” until a naming-rights deal is signed, according to a story on kansas.com. Lou Schwechheimer, the team’s managing general partner, offered a different take of the situation. “We decided to make it Riverfront Stadium because it’s part of a grander vision, creating a baseball and entertainment village,” Schwechheimer said. […]
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