Sustainability Takes Center Stage at VNC ’23
SUSTAINABILTY IS GOOD BUSINESS: That was one of the messages imparted during a panel discussion...
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Category: Branding & Sponsorships
OVG, MSG FORM ‘CROWN PROPERTIES COLLECTION’
Oak View Group has partnered with MSG Entertainment to form Crown Properties Collection, a division that will manage marquee partnerships with sports and entertainment brands and venues worldwide, beginning with The Sphere, Madison Square Garden and other MSG properties. Continue Reading OVG, MSG FORM ‘CROWN PROPERTIES COLLECTION’
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Playin’ the Blues in St. Louis
The St. Louis Blues have the blues. The NHL team, in a partnership with three local civic groups, is celebrating the authentic American style of music as the centerpiece of its new marketing campaign for the 2023-24 season. Continue Reading Playin’ the Blues in St. Louis
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Cracker Jill Campaign Packs Support For Female Athletes
Buy me some peanuts and Cracker Jill. Continue Reading Cracker Jill Campaign Packs Support For Female Athletes
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Blues See Green in Blockchain Partnership
The NHL St. Louis Blues have launched an expansion of the app-based Bluenatics fan loyalty program that will bring in 128,000 registered users under a single unified login, according to Matt Gardener, Blues vice president of innovation and digital strategy. Continue Reading Blues See Green in Blockchain Partnership
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Media lends hand to Kaseya Center deal
For the Miami Heat, the inglorious exit of FTX, the cryptocurrency exchange that held naming rights to the NBA arena before abruptly going bankrupt in November, the news exploded virally and ultimately created demand among other companies interested in taking over the agreement, according to team officials. Continue Reading Media lends hand to Kaseya Center deal
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Elevate Sports Ventures Goes Full Service
ON BRAND: Elevate Creative provided branding services at the 2023 College Football Playoff...
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PRATER VISION: Feld Exec Talks Supercross-Motocross Combined Playoffs
The start of each year sees Feld Motor Sports rev up on the West Coast before its tours and leagues hit the road. Continue Reading PRATER VISION: Feld Exec Talks Supercross-Motocross Combined Playoffs
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What’s In A Name, Image and Likeness?
College sports has undergone a radical shift under the NCAA’s new platform in which student-athletes are financially compensated when their name, image and likeness are used for marketing purposes. One year after NIL launched, the role that college stadiums, arenas and practice facilities fill to provide physical spaces dedicated for student-athletes to produce their own content remains unclear. Continue Reading What’s In A Name, Image and Likeness?
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Breaking glass floor in LED tech
NBA teams pretty much have it all covered for arena sponsorship inventory, including the hardwood court. Continue Reading Breaking glass floor in LED tech
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Wells Fargo Center signs deal with Shift4
Officials at Shift4, the new payments processor at Wells Fargo Center in Philadelphia, home of the NHL Flyers and NBA 76ers, are keen for the exposure the company will get at the venue, especially in the Shift4 Club, formerly the Center City Club. Continue Reading Wells Fargo Center signs deal with Shift4
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OVG names Joe Giordano VP of Arena & Stadium Alliance
Oak View Group has named booking veteran and former BOK Center assistant general manager Joe Giordano as vice president of the Arena & Stadium Alliance, a group of 38 venues in North America that benefit from a combined platform for booking, content development, procurement and sponsorship sales. Continue Reading OVG names Joe Giordano VP of Arena & Stadium Alliance
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