Category: Branding & Sponsorships

LAFC Part of Crowded MLS Naming Rights Field

The active naming rights market in Major League Soccer extends to LAFC, which is in search of a new brand to put its name on Banc of California Stadium.

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MLS Sponsorships Keep Knapple Hustling

Sacramento will begin MLS play in its new stadium, shown in a rendering, in 2023. (HNTB) Elevate exec selling naming rights for four stadiums, three of them new Naming rights expert Jeff Knapple is going through one of the busiest stretches of his 30-plus years in sports marketing, due in large part to the explosion in Major League Soccer stadium developments. Seven new MLS stadiums are set to open over the next five years, and Knapple, chief partnership officer for Elevate Sports Ventures, is selling naming rights for three of them: Inter Miami CF, Sacramento Republic and St. Louis City SC. In addition, Elevate is selling naming rights for the San Jose Earthquakes’ 5-year-old venue. The 18,000-seat building opened as Avaya Stadium in March 2015 before the technology firm filed for bankruptcy two years later and its name was removed from the building. It’s currently called Earthquakes Stadium. Knapple believes […]

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Hard Rock Sponsors ‘Play On’ Concert

Hard Rock International has taken to market a platinum-level sponsorship for “Play On: Celebrating the Power of Music to Make Change.”

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Brewers Prepare American Family Field

The Milwaukee Brewers are transitioning to American Family Field, the new name for their 20-year-old stadium that takes effect Jan. 1.

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Hot Spot for Naming Rights Possibilities

NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s stadium. (Getty Images) In LA, marketers are shopping deals for LAFC’s home, Forum and Clippers’ planned arena The naming rights market is busy in Los Angeles, where three venues are searching for deals.  MLS franchise LAFC is looking for a new naming rights partner after Banc of California announced in May that it was terminating its stadium agreement two years into its deal. The bank remains LAFC’s official banking partner. Legends, which brokered Banc of California’s 15-year, $100 million deal, is filling the role again on behalf of LAFC.  Across town, CAA Sports is consulting for the NBA’s Los Angeles Clippers to sell naming rights for their prospective arena and the Forum, which Clippers owner Steve Ballmer acquired earlier this year from The Madison Square Garden Co. Come 2024, the year the Clippers […]

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