Elevate Sports Ventures Goes Full Service
ON BRAND: Elevate Creative provided branding services at the 2023 College Football Playoff...
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Category: Branding & Sponsorships
PRATER VISION: Feld Exec Talks Supercross-Motocross Combined Playoffs
The start of each year sees Feld Motor Sports rev up on the West Coast before its tours and leagues hit the road. Continue Reading PRATER VISION: Feld Exec Talks Supercross-Motocross Combined Playoffs
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Heat back on for Network Capital?
Network Capital is a viable option for naming rights to Miami’s NBA arena after it was originally outbid by FTX in 2021. Continue Reading Heat back on for Network Capital?
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What’s In A Name, Image and Likeness?
College sports has undergone a radical shift under the NCAA’s new platform in which student-athletes are financially compensated when their name, image and likeness are used for marketing purposes. One year after NIL launched, the role that college stadiums, arenas and practice facilities fill to provide physical spaces dedicated for student-athletes to produce their own content remains unclear. Continue Reading What’s In A Name, Image and Likeness?
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Breaking glass floor in LED tech
NBA teams pretty much have it all covered for arena sponsorship inventory, including the hardwood court. Continue Reading Breaking glass floor in LED tech
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Wells Fargo Center signs deal with Shift4
Officials at Shift4, the new payments processor at Wells Fargo Center in Philadelphia, home of the NHL Flyers and NBA 76ers, are keen for the exposure the company will get at the venue, especially in the Shift4 Club, formerly the Center City Club. Continue Reading Wells Fargo Center signs deal with Shift4
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OVG names Joe Giordano VP of Arena & Stadium Alliance
Oak View Group has named booking veteran and former BOK Center assistant general manager Joe Giordano as vice president of the Arena & Stadium Alliance, a group of 38 venues in North America that benefit from a combined platform for booking, content development, procurement and sponsorship sales. Continue Reading OVG names Joe Giordano VP of Arena & Stadium Alliance
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TicketManager adds sponsorship piece
TicketManager, a provider of software to help teams and corporations manage premium ticket inventory, has signed a deal with Los Angeles Football Club that extends to a sponsorship with the Major League Soccer team. Continue Reading TicketManager adds sponsorship piece
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Indeed signs on as Moody Center founding partner
The countdown to this spring’s opening of the Moody Center arena on the University of Texas campus continues with the announcement of a partnership with Austin-based Indeed. Continue Reading Indeed signs on as Moody Center founding partner
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Allyson Felix Hits Key Notes at PACnet ’22
Mother, wife, Olympic track star, female-focused shoe brand entrepreneur, activist — Allyson Felix brought all of her personae to bear in a wide-ranging question-and-answer session at PACnet ’22 on Tuesday. Continue Reading Allyson Felix Hits Key Notes at PACnet ’22
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Mountain America signs naming rights for AZ iceplex
Mountain America Credit Union has signed a naming rights deal for a community iceplex next to the new Arizona State University hockey arena under construction in Tempe. Continue Reading Mountain America signs naming rights for AZ iceplex
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SoFi, Hollywood Park announce tech alliance
SoFi Stadium is a complex technological marvel and an alliance of companies will help fulfill its...
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