Branding & Sponsorships

LAFC Part of Crowded MLS Naming Rights Field

by Don Muret | Dec 10, 2020 | General, Branding & Sponsorships, Naming Rights, Pulse | 0

The active naming rights market in Major League Soccer extends to LAFC, which is in search of a new brand to put its name on Banc of California Stadium.

MLS Sponsorships Keep Knapple Hustling

by Don Muret | Dec 10, 2020 | Naming Rights, Branding & Sponsorships, Front Row, General, Pulse | 0

Sacramento will begin MLS play in its new stadium, shown in a rendering, in 2023. (HNTB) Elevate...

Hard Rock Sponsors ‘Play On’ Concert

by VenuesNow Staff | Dec 1, 2020 | Branding & Sponsorships, Feature Story, General, Pulse | 0

Hard Rock International has taken to market a platinum-level sponsorship for “Play On: Celebrating the Power of Music to Make Change.”

Brewers Prepare American Family Field

by Don Muret | Nov 12, 2020 | Naming Rights, Branding & Sponsorships, Feature Story, General, Pulse | 0

The Milwaukee Brewers are transitioning to American Family Field, the new name for their 20-year-old stadium that takes effect Jan. 1.

Hot Spot for Naming Rights Possibilities

by Rob Knapp | Sep 22, 2020 | Branding & Sponsorships, Naming Rights | 0

NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s...

Elevate Adds Chris Allphin From Van Wagner

by Don Muret | Sep 17, 2020 | Faces & Places, Branding & Sponsorships, General, Management News, Pulse | 0

Elevate Sports Ventures added sales executive Chris Allphin, who joins the agency as executive vice president after spending 20 years with AEG, Wasserman and Van Wagner Sports & Entertainment.

SoFi Stadium Preps for Second Wave of Sponsors

by Don Muret | Sep 8, 2020 | Branding & Sponsorships, Arenas & Stadiums, General, Pulse | 0

SoFi Stadium expects more sponsor deals to be signed as the teams settle in and find other spaces to package, the Rams’ Kevin Demoff and the Chargers’ A.G. Spanos said.

CAA Sports Selling Forum Naming Rights

by Don Muret | Aug 24, 2020 | Branding & Sponsorships, Naming Rights | 0

CAA Sports is looking for a naming rights partner for the Forum, which Los Angeles Clippers owner Steve Ballmer bought for $400 million earlier this year.

First Dance With Mary Jane

by Francisco Rendon | Jul 28, 2020 | Branding & Sponsorships | 0

Dustin Moore, head of strategy for Embarc, a cannabis events and retail company, said he expects the business will become increasingly legitimate at sporting and music events in the next five to 10 years.

New Naming-Rights Candidates Emerge

by Don Muret | May 1, 2020 | Branding & Sponsorships, Front Row, Naming Rights | 0

The naming-rights space could emerge from the COVID-19 pandemic with tech-driven mobile delivery services putting themselves in a greater position to place their names on arenas and stadiums, consultants said.