Category: Branding & Sponsorships

What’s In A Name, Image and Likeness?

College sports has undergone a radical shift under the NCAA’s new platform in which student-athletes are financially compensated when their name, image and likeness are used for marketing purposes. One year after NIL launched, the role that college stadiums, arenas and practice facilities fill to provide physical spaces dedicated for student-athletes to produce their own content remains unclear. Continue Reading What’s In A Name, Image and Likeness?

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OVG names Joe Giordano VP of Arena & Stadium Alliance

Oak View Group has named booking veteran and former BOK Center assistant general manager Joe Giordano as vice president of the Arena & Stadium Alliance, a group of 38 venues in North America that benefit from a combined platform for booking, content development, procurement and sponsorship sales. Continue Reading OVG names Joe Giordano VP of Arena & Stadium Alliance

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