EVP, Business & Commercial Operations, North America | Ticketmaster
With Ticketmaster on the hotseat earlier this year publicly with a Senate Judiciary Committee hearing largely in response to Taylor Swift’s crushing demand, it’s not a surprise that Ticketmaster execs have elected to keep a low profile in the press.
That’s largely because the company, not always popular with the general public, continues to focus on servicing its clients, and by all accounts provide a high level of service for artists, venues and event producers of all kinds. Even if that means not being afraid to take a little heat from consumers who want everything better, cheaper and are happy to point the finger at the faceless entity providing the service rather than the art.
COVID brought a halt to the live entertainment industry, and in October of 2020 longtime President Jared Smith stepped down from his role, which was filled by Mark Yovich. That shakeup saw the elevation of longtime Ticketmaster execs Marla Ostroff, Maura Gibson and Trevor Allin as part of the North American leadership team.
“The formation of this leadership team adds great momentum to Ticketmaster North America as well as our global strategy, and the fact that the team is made up of celebrated Ticketmaster veterans speaks to the incredible talent we have within our ranks,” Yovich said. “I have every faith that Marla, Trevor, and Maura will drive the North American business forward to even further success and are more than ready to lead and innovate a live entertainment comeback.”
That appears to be the case, as Ticketmaster says demand for live experiences is on the rise not only in North America but globally, and is on track to manage 600 million tickets this year.
Allin has worked at Ticketmaster for the last decade in various leadership, finance and business development roles. In his current role, he focuses on maximizing client opportunities across North America, no small feat considering the range and depth of venues, artists and festivals involved. Allin’s previous roles include SVP, managing director of Canada, VP, Head of Finance for Canada, and Director of Finance. He continues to serve as managing director of Canada.
Allin’s current role is to develop and enhance relationships and partnerships with current and new clients, where he’s described as keenly interested in learning all about current and prospective clients’ businesses, providing expertise to develop unique and custom relationship-based deals.