Anna Sjölund European Programming Director | ASM Global “Let’s be entirely honest, Anna joining the ASM Global European programming team is nothing short of seismic,” said Brian Celler, senior vice president content and programming for UK & Europe at ASM Global, after Anna Sjölund joined the team as European Programming Director at the end of last year. He wasn’t exaggerating. Sjölund is considered one of Europe’s premier promoters, with an unrivaled network in Sweden and the Nordics. Sjölund joined ASM from Live Nation, where she had built her career across more than two decades. She joined Thomas Johansson’s EMA Telstar, the company that used to produce all of ABBA’s tours, as a production assistant in 2000 and rose through the ranks. EMA was acquired by Clear Channel in 1999, which later morphed into Live Nation Sweden in 2008. She has served as vice president of operations of Live Nation Central… Continue Reading 2024 Impact International UK/Euro: Anna Sjölund
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