Iowa State Fair’s 2016 “MY State Fair” Campaign focused on fairgoers’ individual experiences. (Photo by Iowa State Fair)

“This year’s theme was ‘Nothing Compares to MY State Fair’,” said Iowa State Fair CEO Gary Slater of their marketing campaign for the Des Moines event. “I really think that that plays well, especially to our tried and true fairgoers that love the Iowa State Fair. Every time I get the chance to go out and spea...

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