Maureen Andersen and Paul Hittman, both with AudeinceView, begin the second day of the conference

REPORTING FROM SAN DIEGO — When Kevin Kimsa sat down with his staff to plan out the 2013 user conference for his Canadian ticketing firm, he knew he wanted to create a new experience for his 170 member clients.

His customers wanted more, that was obvious — “One day just wasn’t enough,” said the CEO and Chairman of AudienceView. Two more days were added in 201...

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