Moderator Gerard Kunkel, president, BeachGlow, talks with panelists Luke White, COO, SnowGlobe Music Festival, Tahoe, Calif.; Brian Anderson, senior global programs manager, music & entertainment, Google; Jim Jacobs, director of national events, sponsorships & pony rides, Lagunitas Brewing Company; and David Corso, founder and CEO, Corso Agency.

REPORTING FROM SAN DIEGO — At festivals today, sponsorship means so much more than a name on a sign. Not only...

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