Adam Schneider has joined Palace Sports & Entertainment, Auburn Hills, Mich., as senior VP, Events and Booking. He brings more than 20 years of experience as a media executive, producer and dealmaker. Schneider has been an artist manager, promoter and agent, and also one of the producers of Lollapalooza Festival, which occurs each year in Chicago. Most recently, he held the position of partner with Insideout Sports + Entertainment in New York. Schneider earned a M.B.A. from Columbia Business School and a bachelor’s degree in political science from Columbia College in New York.