All fair managers know that weather can make or break an event. Denny Stoecklein, GM of the Kansas State Fair in Hutchinson, figured out this year just how much advance ticket sales can help insure against rainy days.

“The weather wasn’t as cooperative this year but we had a significant increase in advance ticket sales,” Stoecklein said of the Sept. 7-16 fair. “We had taken an increase on an adult ticket by $2 and we were pushing the advance tickets because there...


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