AEG Activates Record Release Event

Justin Bieber performs his record release show at Staples Center, Los Angeles, in the round.

Key players consider Justin Bieber’s five-performance record-release event somewhat unique to an artist with a huge and actionable fanbase but very repeatable, either in Bieber’s future shows or for another artist’s tour or album launch.

Scooter Braun, Bieber’s manager, and Dan Beckerman, AEG CEO, put together a brainstorming session in just one day to develop a live sh...