AEG Comes in Swinging with De La Hoya
Author: Dave Brooks
Date: May 14,2008
Legend has it that boxing is one of the easiest games to fix, but
that hasn’t stopped AEG from making a bet on the sport and
inking a deal with Oscar De La Hoya’s Golden Boy Promotions.
AEG bought an undisclosed minority stake in Golden Boy, first
established in 2001 and responsible for about 50 boxing events per
year. While the non-exclusive deal provides an additional content
source for AEG...