Inside Hard Rock Live, Hollywood, Fla.

In a five-year agreement, AEG Facilities will provide operations, ticketing and sponsorship services to the 5,700-seat Hard Rock Live, Hollywood, Fla. Terms call for AEG Facilities to receive an incentive for increasing revenues. There is no base fee.

After two years of discussion about how to maximize sponsorship, operations and ticketing at the seven-year-old South Florida venue, casino owners struck a deal with AEG Facilities on May 23.



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