A rendering of Arena da Baixada.

“How do I say it, again?” Bob Newman, president of AEG Facilities, asked the company’s Alison Salcedo.

“Baixada. Arena da Baixada,” said Salcedo, making a point to enunciate the ‘x’ as a sound closely resembling a ‘z.’ “Americans have trouble with the ‘x’ because we don’t really have that sound.”

Newman is referring to AEG Facilities’ latest contract overseas, A...

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