Richmond, Va., is becoming an entertainment destination and Altria Theater is right in the thick of it. That atmosphere and working with National Shows 2 (NS2) to bring more concerts to the venue helped contribute to a stellar year.
“Altria saw growth in 2016,” said Jackie Naparlo, SMG’s theater marketing and booking director. “We went from  $5.9 million in event grosses last year to $8.3 million this year, a significant improvement.”
Naparlo credits t...


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