We’ve all heard talk about the primary and secondary ticket markets, but the friend-to-friend market has remained under the radar. Concert-goers have always gone to shows with their friends, often — in the old days — designating one to wait in line the day of the on-sale and buy tickets for the group. The purchaser would then have to coordinate a time to give their friends the tickets and hope everyone paid their share in a timely manner.

With mobile purchasi...


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