Theaters including the 2,700-capacity INB Performing Arts Center in Spokane, Wash., are already on board for TheaterNetwork.

If you ask Allan Vella, president and CEO of Fox Theatre in Atlanta, this was all his idea. He’s known ArenaNetwork CEO Ed Rubinstein for years and the two ran into each other at a conference about a year ago.

“I asked him when he was going to start a network for theaters, and he said that he didn’t know but it sounded like a pretty good idea,&...

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