The interior bowl at the new Mercedes-Benz Stadium, Atlanta, will feature a 360-degree halo board from Daktronics.

The last thing the Atlanta Falcons wanted at the new Mercedes-Benz Stadium was a monotone experience, one that blends with others around the NFL.

“Our goal is to provide an unparalleled fan experience, something completely different,” said Jared Miller, chief technology officer for AMB Sports & Entertainment, the parent company of the Falcons and operators...

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