The new B1 space at Barclaycard Arena, Birmingham, UK.

The Barclaycard Arena in Birmingham, UK, has launched B1, a new intimate layout, to attract smaller events.

The venue pioneered the reduced capacity arena concept in 2004. Since then, Barclaycard Arena has seen increased competition entering the marketplace.

“We reviewed the market, and there is a gap between smaller venues and arena level venues,” said Guy Dunstan, general manager of Barclaycard Arena. “About ...

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