BBVA Compass Stadium in Houston hosted the inaugural 93.7 The Beat's H-Town Beat Down June 20. (Photo by Julian Bajsel)

After record ratings and interest in your sport, thanks to the World Cup, now would be a good time to double down and try to get as many fans into your stadiums as possible.

That’s the thinking behind a renewed push among a number of Major League Soccer teams looking to expand their stadium bookings beyond sports and further into the concert business. From ...


This content requires a VenuesNow subscription.

If you have a subscription please login below: