Date: March 2005

Holding onto tradition, yet not fearing modern updates, has proven successful for Texas livestock shows and rodeos. The market is thriving. The largest in the state, Houston Livestock Show and Rodeo, is expecting to use the entire 365 acres of Reliant Park this year for its event.

Last year, 1,126,092 tickets were sold to the performances and rodeos over the 20 days. General attendance reached 1,890,174. After moving into Reliant Stadium (which it shares with the...

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