The monster truck Zombie lets its freak flag fly during  a Monster Jam competition. (Courtesy Feld Motor Sports)

Steve Yaros cringes when someone calls Feld Motor Sports’ two divisions “dirt shows.”

“These properties are sports properties,” said Yaros, senior vice president of global public relations for Feld Entertainment.  “Athletes compete. There’s no scripted outcome. The perception that Monster Jam and Supercross are just dirt s...


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