Following the success of Sesame Street’s “Big Bird Looks at the World” television show in China, their exclusive live-stage show producer, VEE Corporation, is sending Elmo and his friends on a six-week tour.
The move is part of a bigger trend in 2011 that sees major growth overseas for family shows and other touring properties. While the potential to tap into over 1 billion consumers has remained constant over the last decade, the opening of new arenas and renewed telev...


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