Brooklyn Sports & Entertainment and Cooper Holdings' successful collaboration on naming Barclays Center, Brooklyn, N.Y., helped propel formation of a new partnership, Entitle.

Two clients have already signed on with the new, yet old, partnership between Brooklyn Sports & Entertainment (BSE) and Cooper Holdings Inc. called Entitle.

Announced Nov. 28, Entitle is a formalization of an existing relationship which has seen the two entities collaborate on naming rights deals in ...


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