Bumbershoot Festival in Seattle has partnered with AEG Live to bring the event a higher profile. (Photo by Christopher Nelson)

For more than 40 years, Seattle’s eclectic Bumbershoot Festival has been an annual Labor Day tradition for fans of music, local art and thoughtfully curated diversions.

Now, after some lean years, the fest has tapped AEG Live to help bring Bumbershoot into a modern era and give the event a higher profile. “AEG has a successful track record of worki...


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