Cindy Watts of The Tennessean interviewed Steve Buchanan, president of Opry Entertainment Group, at EAMC in Nashville. (VT Photo)

REPORTING FROM NASHVILLE  — When Steve Buchanan started with the Grand Ole Opry here in 1985, it had no marketing person or marketing budget. Twenty-one years later, it has a 10-person marketing department and has been instrumental in branding Nashville as a music-oriented boomtown.

Buchanan, who is president of the Opry Entertainment Group, told...

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