BY THE NUMBERS: A LOOK AT STANLEY CUP
MERCHANDISE
Author: Dave Brooks
Date: May 30,2007

Wednesday marks Game 2 of the Stanley Cup Finals between the
Anaheim Mighty Ducks and the Ottawa Senators. Merchandising giant
Facility Merchandising Inc. (FMI) is handing product licensing and
distribution for the National Hockey League at both the Honda
Center location in Anaheim, and Scotiabank Place in Ottawa.Both
teams have rolled out a number of Stanley Cup commemorative
products in partnership with FMI and the NHL.“Besides the
team store, we have 12 merchandise stands set up with three tents
outside of the arena,” said Honda Center spokesperson Emily
Koch, adding that no figures had yet been released on overall
sales, but Koch said the items were doing well.

Authentic on-ice Ducks’ jersey with Stanley Cup patch by
CCM ($250); Adjustable team hat with both team logos by Reebok
($29); Men’s polo shirt with Stanley Cup logo ($70).

Official Game 2 puck with specialty packaging ($20); Stanley Cup
commemorative coffee mug with both team logos ($17).

 Men’s Ducks Western Conference Champions
“Locker Room Edition” t-shirt by Gear ($29); Inflatable
mock Stanley Cup by JF Sports ($44); Women’s Ducks workout
shirt by Reebok ($31). — Dave BrooksInterviewed for this
story: Emily Koch, (714) 704-2498