CAA Icon, a specialist in representing team owners and municipalities in venue development, has promoted Stephanie Bax and Melissa Heiter to roles at the executive vice president level.

Stephanie Bax

Bax has been employed with the company since October 2014. Her new title extends to managing director of European operations. She oversees CAA Icon’s expanding international business, providing feasibility and planning and strategic advisory and project management services for public assembly projects.

Bax established the firm’s first overseas office in the UK in March 2020. She is supported by 14 regional experts in London and Manchester, England, Cardiff, Wales and Milan, Italy. CAA Icon is currently involved in eight projects in Europe, totaling $2 billion in capital investment.

Her project experience includes Co-op Live, Stadio della Roma and Moody Center. She’s managed projects across the NBA, MLS and the 2010 Vancouver Winter Olympics.

Two years ago, Bax was part of VenuesNow and Pollstar’s Impact International: UK/Euro list, recognizing standouts in the region’s live entertainment industry.

Prior to CAA Icon, Bax spent 10.5 years with BTY Group in Canada, a consultant for real estate developments and clean energy projects.

Melissa Heiter

Heiter, based at CAA Icon headquarters in Denver, Colorado, has been with the company since its launch in 2004, when the firm was called Icon Venue Group. Her responsibilities include guidance of company business across all areas of business and oversight of marketing and communications.

She has served as client representative for events, media and marketing for the Wrigley Field redevelopment, The O2 in London, Rogers Place and the Intuit Dome, the Los Angeles Clippers arena set to open in fall 2024.

In 2019, Heiter was named to SportsBusiness Journal’s Game Changers list, honoring women that have made their mark in the sports business industry.

Over the past 20 years, CAA Icon has served as owner’s rep for facility development spanning 11 professional leagues, totaling $40 billion in project costs.

Domestically, current clients include the Tennessee Titans, building a new $2.1 billion NFL stadium; the NBA Charlotte Hornets, planning a $215 million renovation of Spectrum Center; and Northwestern University, undergoing an $800 million rebuild of Ryan Field, the Big Ten school’s football stadium.