These 11-foot-tall letters once stood in front of Disneyland in Anaheim, Calif., but now greet visitors to the California State Fair, Sacramento.

This year’s California State Fair, Sacramento, was one day shorter but still saw a slight attendance increase, to 697,045 over last year’s 693,034 under the guidance of new CEO Rick Pickering.

“We had an increase for the first time in a number of years,” said Pickering, who also noted that the average daily attendance...

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