Pensacola (Fla.) Civic Center, an SMG-managed facility, has recently hired Casey Sparks as the Assistant GM and director of Sales and Marketing. Sparks has a Bachelor’s degree in Sport and Entertainment Management from the University of South Carolina where she began her career with the Colonial Life Arena in Columbia. Since then, she has worked in sales and marketing for the AT&T Center, a 18,500-seat venue in San Antonio, Texas — home of the National Basketball...


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