Pensacola (Fla.) Civic Center, an SMG-managed facility, has recently hired Casey Sparks as the Assistant GM and director of Sales and Marketing. Sparks has a Bachelor’s degree in Sport and Entertainment Management from the University of South Carolina where she began her career with the Colonial Life Arena in Columbia. Since then, she has worked in sales and marketing for the AT&T Center, a 18,500-seat venue in San Antonio, Texas — home of the National Basketball Assocation San Antonio Spurs. She helped open the BOK Center in Tulsa, Okla. where she was the regional director of Sales and Marketing for the SMG-managed arena. Most recently, Sparks continued her career in Charlottesville, Va., working for Red Light Management, the largest independent management company in the world. There, she was responsible for promoting over 150 events each year at multiple facilities and leading the national marketing efforts for Third Day, a Grammy-winning Christian rock band.

Contact: (850) 432-0800