Attendees at Austin (Texas) City Limits Festival embraced RFID technology to go cashless. (Photo by Callie Richmond)

After giving cashless wristbands a trial run at the 20,000-person Counterpoint Festival in Atlanta in April and then launching a major test at the 100,000-plus Lollapalooza Festival in Chicago in August, Austin, Texas-based C3 Presents brought the technology home in early October to Zilker Park for the Austin City Limits Festival.

And you can bet there were plenty of bo...


This content requires a VenuesNow subscription.

If you have a subscription please login below: