Date: June 7, 2006

Nashville-based Louisiana-Pacific Corp. has bought an expensive bag of tools with a $30 million, 10-year agreement inked yesterday for naming rights at the National Football League (NFL) Tennessee Titans football field.

Yet, John Neilson, vice president of marketing for LP, said the company, a manufacturer of building products, feels this sponsorship will bring their marketing opportunities to another level.

"This deal was very attractive to us," Neilson sa...


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