Pictured are Heather McLaren from Playwrights Horizon in New York, AudienceView CEO Kevin Kimsa, Carol Thomas and Casey York of Playwrights Horizon and Joe Guglielmo with Emerson College in Boston.

Emerson College, Boston

Based on the success of sites like Netflix and Pandora, Joe Guglielmo, director of Audience Services, ArtsEmerson, Office of the Arts, Emerson College, decided to build his own recommendation engine for buyers who visit the ArtsEmerson website.

“Instead of th...

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