COKE DISTRIBUTER PUSHES BEVERAGE COMPANY INTO
NAMING RIGHTS DEAL
Author: Dave Brooks
Date: March 14,2007
Coca-Cola is one of the largest beverage companies in the world,
but it would take an independent bottler from Pennsylvania to push
the company into its first U.S. sports venue naming rights deal.The
new deal to name the Allentown, Pa., ballpark, home of the Lehigh
Valley IronPigs is worth as much in money as it is in, say, corn
syrup and Nutrasweet. What was intended to be a deal to lan...

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