Date: Aug. 25, 2004

The new 10-year sponsorship pact between Coca-Cola and National Basketball Association's (NBA's) Charlotte (N.C.) Bobcats has been announced just weeks before the Bobcats' inaugural season.

No dollar amount was disclosed, but Norm George, senior vice president, chief marketing and customer officer, Coca-Cola Consolidated, the local bottler, said his company, along with Coca-Cola North America, will have the exclusive rights for the soft drinks, wat...

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