Congratulations to our 2017 Silver Spoon Award recipients!  Learn more about the recipients in the October issue!

Jade Peacock Speakeasy
2017 San Diego County Fair (Del Mar, Calif.)
Creator: Sue Walls (Dir. of Catering & Dining Premier Food Services /SMG)

Premier Food Services created the Jade Peacock Speakeasy as an exclusive experience where select San Diego County fairgoers who got word of the bar’s secret location could enjoy craft cocktails and an exclusive view of the Fair. The goal of the concept was to disrupt preconceived ideas of the county fair by creating a fun and authentic experience. Honoring the Chinese immigrants who worked on the railroads and in gold mining camps in the late 1800s, the Jade Peacock was open to fairgoers 21+ for those able to find the speakeasy on Friday and Saturday evenings. Promoted via social media and press coverage, the Speakeasy’s adventurous visitors had to find a Jade Peacock card with the password of the day at one of 3 theme bar locations. If the bar was at capacity, the hostess would take a cell number and text back when space allowed. Guests were guided on a winding, clandestine walk through a farming exhibit and an underground tunnel up to the highest spot on the Fairgrounds with the secretive path ending at the 5th floor Speakeasy and its elaborately deco

Golden 1 Center (Sacramento, CA)
Creator: Santana Diaz (Legends Exec. Chef)

“Juanchos” reflect the values of our 10-point charter and take the arena’s fabulous nachos – a four cheese blend crafted from Petaluma creamery (70 miles away), a 50/50 blend of Casa Sanchez purple quinoa/blue corn totopos and white corn organic & GMO-free tortilla chips, house made guacamole, and slow roasted pulled pork carnitas sourced from national recognized Rancho Llano Seco (75 miles) – and add a Golden 1 Center sustainability and flavor twist. During the carnitas process, pork skins would previously be discarded. But the culinary team led by Executive Chef Santana Diaz found an innovative use to enhance the flavor profile of the nachos at the arena. After the steam and fry process, the team has created airy, light chicharrones, or fried pork skins, that add a new flavor profile to the nachos. Named for the venue’s first general manager (Juan Rodriguez), Juanchos ($13) embraces the farm-to-fork and sustainability ethos of the arena and teams – local ingredients from responsible sources and a deliberate effort to reduce waste. Juanchos has even graced the pages of Vogue, described as the “perfect pigginess” combination.

Seafood Sustainability by Partnering with Ocean Wise
Air Canada Centre (Toronto, Canada)

For the 2016-17 season, Maple Leaf Sports & Entertainment and Air Canada Centre took a bold step toward seafood sustainability by partnering with Ocean Wise. Ocean Wise, in partnership with the Vancouver Aquarium, is a global organization that has been reshaping the seafood industry through lobbying, education and fact finding for the past 12 years. They currently have 750 partners globally and thousands of committed purchasers. Air Canada Centre is the first and only professional sports arena to partner with Ocean Wise. In all of MLSE’s venues, including Air Canada Centre, BMO Field, Ricoh Coliseum, Real Sports Bar & Grill and e11even Restaurant, we have made a commitment to source all of our seafood through traceable sustainable sources. Last year alone MLSE purchased in excess of $400,000 of sustainable fish and seafood for all of our venues, with 75% of that in Air Canada Centre alone. Along with our relationships with Second Harvest for food diversion, GFL for food waste composting and a commitment to locally sourced products, MLSE has made a pledge to its fans and the city of Toronto to be a responsible member of the community and lead by example when it comes to protecting our community, our oceans as well as our future.

Ad Deadline: October 2, 2017
Contact your Account Executive to Reserve A Congratulatory Ad Today!

Jim McNeil
Carolinas, Georgia, Southeastern and Midwestern U.S.,
(207) 699-3343

Rich DiGiacomo
Western and Northeastern U.S., International
(310) 429-3678