LOS ANGELES - San Francisco-based chef Aaron Noveshen, who founded the World Wrapps chain of fast food restaurants and now owns a consultancy, Culinary Edge, gave attendees of the Western Foodservice & Hospitality Expo, held at the Los Angeles Convention Center Aug. 20-22, tips on how to keep their food offerings appealing.

"It's all about the menu," Noveshen said. "There's a certain reason people go very frequently to restaurants - the food. When you have that craving, that...


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