The Miller Lite Vibe Room at Verizon Arena has provided “a nice little bump.” (Courtesy Verizon Arena)

The 5,000-square-foot Miller Lite Vibe Room, an upsell for ticketholders at Verizon Arena in North Little Rock, Ark., has generated about $100,000 in new revenue for the 20-year-old arena since opening in March 2017.

The challenge for an older arena that has lost its sports teams and maxed out with concert lineup is creating new revenue, said Jared Lil...


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