Jennifer Seward from the Redwoods Empire Fair in Ukiah, Calif., Chris Carpenter of the San Mateo (Calif.) County Event Center, and Kelly Violini from the Monterey (Calif.) County Fair trade ideas after their panel, "Adopting Interim Events" at Western Fairs Association's annual conference in Anaheim, Calif., Jan 8-11.

REPORTING FROM ANAHEIM, CALIF. — From beerfests to food truck rallys to sponsor dollars, increased interim-event  income for fairgrounds was a popular topic...

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