Date: February 12, 2003

The marketing department at the Carolina Center, on the campus of the University of South Carolina, Columbia, apparently works well under pressure. Laura Bundrick, marketing manager, got approval Feb. 4 to put together a promotion for Feb. 7, touting the USHRA Monster Jam that was scheduled that weekend. Then she turned it into a dual-event promotion.

Since the event staff had to obtain a number of cars to be wrecked for the USHRA Monster Jam event, she as...


This content requires a VenuesNow subscription.

If you have a subscription please login below: