This year's DigiFest is set to draw more than 25,000 to Citi Field in New York.

What started out as a seemingly niche tour for fans of online superstars has turned into a potentially huge new market for a small California company that has turned Vine and YouTube sensations into rock stars.

DigiTour Media has been putting viral stars on the road for four years, but 2015 is poised to be the company’s breakthrough year. “When we first went out on the road in 2012 we were ...

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