Dirt shows did big business in 2016 with most dirt show producers reporting strong ticket sales and strong ancillary revenue. Expansion and acquisition in the industry continues, but there is also a trend toward adding live music to the dirt show programs and turning the entire production into a lifestyle event. Dirt shows with a TV presence are also drawing new fans to the live experience. The outlook for the rest of 2016 is strong, with many producers predicting 2017 to be even better a...


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