Date: March 22, 2006

The Major League Baseball (MLB) Los Angeles Dodgers recently announced they will roll out a unique fan loyalty program linking members to retail stores, both online and out in the real world.

"We've signed the Diamondbacks and we'll be rolling that out in April. We're in discussions with four other [professional baseball] teams and should roll out two of them in time for the All-Star game in early July," said Scott Todaro, vice president of Sports...


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