Drew Gershenson has been named vice president of content for both Acrisure Arena in Palm Springs and the southwest division of venue developer Oak View Group. He will report to John Page, senior vice president of Acrisure Arena, the AHL Coachella Valley Firebirds and OVG360 Facilities.

Gershenson will continue to lead the day-to-day programming of the $300 million-plus Acrisure Arena and support other OVG-managed properties in the region including Snapdragon Stadium in San Diego, Mullett Arena in Tempe, Arizona, and Tahoe Blue Arena in South Lake Tahoe, which is scheduled to open this summer. The 11,000-seat Acrisure Arena opened in December.

Gershenson, who has more than 15 years of industry experience, joined OVG as director of booking for the arena in December 2021. Previously to OVG, he served as director of programming for Paycom Center in Oklahoma City and, before that, spent 10 years at Live Nation including as a senior tour director.

“The southwest region represents an important area for Oak View Group,” CEO Tim Leiweke said in a statement. “While we continue to grow our presence in Southern California and across the southwest region, Drew will play a critical role in booking and programming to support our managed properties as OVG expands to new key markets.” (Oak View Group is parent company to VenuesNow)

Page joined OVG and Acrisure Arena in late January, taking over for John Bolton who remains in the Palm Springs area and has transitioned to other roles within the company after opening Acrisure Arena.

The announcement comes as former vice president of programming Joann Armstrong is no longer with Acrisure Arena.