E-MAIL MARKETING MEANS ENGAGING CUSTOMERS ON
THEIR TERMS
Author: Dave Brooks
Date: December 12,2007
LAS VEGAS — Fairs and festivals are becoming more
sophisticated at collecting e-mail addresses of patrons. From
information retention through online ticket sales, to kiosks that
collect email addresses, fairs are continually developing means of
keeping in touch with patrons through the low-cost medium of email.
But once a fair captures an e-mail address, what do they do with
it? “...

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