Huge banners adorned the Los Angeles Convention Center as part of sponsor and exhibitor activation for E3. (VT Photo by Jay Nguyen)

With move-in and teardown, E3 2015, the Electronic Entertainment Expo ran for 20 days, three of which were showtime, at the Los Angeles Convention Center. A huge undertaking, one of the most memorable aspects of E3 is the exterior sponsor activation.

The huge signs on the building's exterior not only attracted passersby and attendee attention, they al...


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