Inside of Oregon's social media command center — The Quack Cave, at Matthew Knight Arena in Eugene.

By now, almost every collegiate athletic department has a presence on social media. But the University of Oregon has taken a leap forward with social media with their “Quack Cave.”

The cleverly-named office based on the school’s team, the Ducks, is the university’s center for monitoring, interacting with and studying information sent over the world&rsqu...

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