Panelists on ESports: Game On at IEBA include Sid Greenfieg, MGM Resorts, Las Vegas; Tobias Sherman, WME IMG eSports, and Brad Fry, AFKgg Gamer Lounge, San Jose, Calif. (VT Photo)

REPORTING FROM NASHVILLE — Arena managers are watching the birth of a major new sports booking in the esports phenomenon. And the coveted customer base, males age 18-34, is as likely to dictate arena rules as they are to follow them.

For instance, at a major esports booking from Major League Gaming at ...

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